7 Eye-Opening Legal Marketing Statistics for Attorneys – Guest Post

Legal Marketing for Attorneys


The legal market is a highly competitive space. According to the American Bar Association, there are around 1.3 million lawyers in the United States, i.e., approximately for every 1000 residents, there are four lawyers available to lend legal support. Insights from Attorney at Law suggests that there might be an increase of nearly 15% of lawyers nationally. The numbers indicate that the legal industry is a playing field for attorneys, and to survive and sustain, they need an effective marketing strategy.

Is a compelling marketing strategy need of the hour for attorneys?

Attorneys need an effective marketing strategy to outsmart their competitors and tap into the legal services market’s lucrative potential. The legal services market in the USA is valued at USD 366 Billion and is poised to grow at a CAGR of 2.6% to reach USD 416.89. The growing need for legal services across enterprises has significantly impacted the market’s growth. The remarkable revenue of the legal services market has opened up numerous dollar opportunities for attorneys, and a good marketing strategy will let them explore all of them.

Here is an overview of marketing statistics that will help attorneys chalk out a strategy to become the go-to service provider in the legal industry.

The ultimate legal marketing statistics for attorneys

For any attorney to be successful, clients need to keep coming through his law firm’s door. As one matter closes, another file needs to take its place for continuity of business. Hence, legal marketing is imperative for an attorney’s long-term success. Legal marketing statistics allow attorneys to comprehend the strategies that are currently working and also provide a fuller picture of the legal landscape. By understanding what works and what doesn’t, attorneys can play their cards perfectly and create a strategy to grow their business by 40%.

1. Allocate budget for online marketing

65% of law firms are choosing to explore the benefits of online marketing.

Gone are the days when marketing and advertising were reserved for only print, radio, telegraphs, and the telephone. The proliferation of the internet has made it mandatory for attorneys to embrace online marketing. As more clients are putting genuine efforts to discover and connect with attorneys online, several law firms are investing money in online marketing initiatives.

2. Have a solid online presence

Approximately 90% of clients start their attorney search online! 

No matter how someone hears about an attorney, clients will eventually look them up on the web. Hence, an online presence speaks volumes about an attorney’s professionalism and credibility. Attorneys should have a website that provides the correct information about their services and paints a good picture of them to the clients. They can showcase some of the laurels or any landmark victories they have achieved in the legal domain to enhance credibility and attract prospects. According to Hub spot, 69% of marketers leverage SEO to be recognized by search engines, and attorneys are no exception to this. Attorneys should also consider SEO optimization or paid Google search ads to make sure they pop up for relevant searches on the internet.

3. Invest in content marketing

25% of attorneys witnessed client retention due to blogs.

Content marketing provides attorneys a perfect avenue to strategically process, create, and distribute valuable, relevant content to attract new prospects and retain a particular audience. Blogging can also help attorneys to increase awareness about their services. According to Statista, 87% of marketers were able to achieve their brand awareness goals through content marketing. By having on their website content that addresses specific legal issues that plague their clients, attorneys can efficiently establish their domain authority.

For instance, a traffic accident ticket lawyer can have a blog on his website that gives a complete overview of the offense, the legal repercussions associated with the incident, and the required legal steps that the traffic offender should put in place for damage control. Attorneys can also have on their websites blogs about specific guidelines applicable in certain US states. For instance, an attorney planning to venture into a new state like Missouri can share his insights about the point system the Missouri Department of Revenue uses to scrutinize a driving record.

4. Leverage social media platforms to acquire clients

After improving their social media presence, 35% of attorneys increased their client acquisition capabilities.

Owing to the fact that the majority of the public uses social media, 81% of attorneys have a social media presence. By including social media platforms in their fundamental marketing strategy, attorneys can easily connect and engage with their target audience. When used in the right way, social media platforms become an additional tool for clients to reach or contact their lawyers.

5. Create a stockpile of good reviews

59% of clients use online reviews while choosing an attorney.

To attain success, attorneys cannot sideline online reviews as they can either attract clients or drive them away! Attorneys should not shy away from soliciting client reviews and posting good reviews and success stories. It optimizes lead conversions by giving the best impression about the attorney’s ability and also fosters a sense of confidence among the prospects.

6. Use video marketing to drive engagement

84% of attorneys witnessed lead generation owing to videos.

Video marketing is gaining ground as it is an increasingly popular marketing channel that allows attorneys to drive engagement and reach clients in new and innovative ways. Video is overtaking blogs and infographics, becoming the most preferred format of content marketing. With an average user spending two hours and thirteen minutes watching digital videos, attorneys need to consider video marketing (YouTube videos) for client acquisition.

7. Tap into the potential of email marketing

26% of law firms with attorneys leverage newsletter marketing via emails, and 72% incorporate email alerts in their marketing strategy

Though email marketing has been around for a while, it hasn’t lost a bit of its edge. Email marketing allows attorneys to fully control the messaging and yet gain the client’s attention. Via newsletter marketing and email marketing, attorneys can connect with prospects, showcase case studies, and even maintain relationships with current and former clients.

8. Consider buying leads

49% of attorneys or law firms prefer buying web leads.

As digital marketing is essential to an attorney’s success, they consider buying leads more effective than referrals. While attorneys are well-versed with legal nuances, they might not be good at marketing. Hence, they can opt for various lead-generating services that will take care of content marketing, web designing, and other nitty-gritty stuff required to generate leads.

Final thoughts: 

Attorneys can maximize their ROI and stay ahead of the curve by investing in marketing. Legal marketing statistics help attorneys to keep up with the changing trends in the marketing industry. With these legal marketing statistics, attorneys who are behind the curve can catch up with the marketing trends, establish their services in the legal arena, and come to the forefront.

Author Bio:

Shirley Stark


Shirley Stark currently working at InfoCleanse as a Marketing Team Lead. She Has hands-on experience    in B2B marketing and loves to write blogs, tips, reading b2b articles, Creating Business strategies and  traveling.

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